The new campaign, 'Australian Beef. Feed Your Greatness.' aims to instill confidence in Australians to feel good about eating beef for it's nutritional greatness, and position beef as the choice of protein for a healthy, balanced meal.

Kelsey-Lee Barber, Olympian


“I think everyone wants to feel fit, active and at their best each day whether they’re competing on the world stage or not – and Aussie Beef is such an easy and tasty way to get essential nutrients in your diet.” - Kelsey-Lee Barber

Channel Plan

Content Series

There’s no doubt our athletes, coaches, dietitians, chefs and producers embody greatness. Equally, they’ve all got people behind them who have supported them on their journey to achieve greatness. To support and celebrate our partnership with the Australian Olympic and Paralymic Teams, watch the below short films of our athlete ambassadors.

Meet our ambassadors

We are proud supporters of greatness. We also know the importance of a healthy lifestyle.

Meet our Olympic and Paralympic Australian Beef Ambassadors - We hope their stories of resilience, dedication and success will inspire others to find their greatness within.



Scott Reardon


Paralympic Gold Medalist – Athletics

“Red meat has always been a part of my diet and for me, protein plays a huge part in recovery”

 > See full profile 




Emily Chalker 


Olympian & Co-Captain of the Hockeyroos

“Beef provides me with the iron and nutrients to push my body to elite levels every day.”

 > See full profile





Lewis Holland


Olympian & Australian Rugby 7s Vice-Captain

"My favourite meal that mum cooks is beef cheeks. Slow cooked, tender beef that falls apart and melts in your mouth”

> See full profile




Eliza Ault-Connell


Paralympian – Wheelchair Racing

“Eating beef means that I can get enough protein and iron in my diet. It’s healthy and it’s tasty.”

> See full profile




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