Australian Beef. The Greatest

The greatest meat on earth comes from our own backyard, and that is something every Australian should be proud of. In this next chapter we set out to remind Australians by choosing Australian Beef, they are enjoying the freshest, highest quality and best tasting meat (from the greatest country on earth!)

Watch the new ad here:

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New Beef Campaign

Demonstrating why Australian Beef is the greatest, raising consumer awareness around the quality and provenance of Australian Beef. Ultimately, we want to inspire people to cook and eat Aussie beef with compelling stories that matter to them.

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Argentinian spiced sirloin

  • Serves 4
  • Prep Time 10 mins
  • Cooking Time 20 mins
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Beef and kale salad bowl

  • Serves 4
  • Prep Time 10 mins
  • Cooking Time 15 mins
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Naked beef burgers

  • Serves 4
  • Prep Time 10 mins
  • Cooking Time 15 mins
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Beef teriyaki minute steaks

  • Serves 4
  • Prep Time 10 mins
  • Cooking Time 10 mins
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Hickory glazed beef ribs

  • Serves 6
  • Prep Time 75 mins
  • Cooking Time 100 mins
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Warm beef sausage and pasta salad

  • Serves 4
  • Prep Time 10 mins
  • Cooking Time 15 mins
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How to cook the perfect steak

Barbecue, pan-fry or chargrill – regardless of method, the greatest steak is an art that's easy to perfect. Watch our step-by-step video guide – and get the SteakMate app for perfect results every time.

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Barbecues love beef!

From tasty sausages and succulent steaks to moreish burgers and delicious kebabs – there are endless ways to enjoy beef on the barbecue. Watch our step-by-step guide and discover how easy it is to dish up the greatest barbecue beef, time after time.

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How to cook the perfect beef sausages

Who can resist the aroma of a sizzling beef sausage? These all-time faves take centre stage in many meals, so it's great to know they're incredibly easy to cook. From barbecuing, chargrilling and pan frying to oven-roasting and poaching – our step-by-step video guide shows you how.

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How to marinate beef

Marinades, rubs and pastes add enticing flavour layers to your beef. If you're new to marinating, getting started is a cinch as the basics are likely waiting patiently in your pantry.

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Grill like a pro!

Cooking beef using this simple dry heat method enables you to feed hungry mouths fast! With a little charring comes delicious flavour, so brush up your technique with these easy steps to perfectly grilled or chargrilled beef.