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Australian Beef. Feed Your Greatness.

The new campaign aims to instill confidence in Australians to feel good about eating beef for it's nutritional greatness, and position beef as the choice of protein for a healthy, balanced meal.

Nutritious Recipes

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One Pot Balsamic Beef Braise

  • Serves 6
  • Prep Time 15 mins
  • Cooking Time 1hr 45mins
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Harissa Porterhouse with Chargrilled Zucchini

  • Serves 4
  • Prep Time 10 mins
  • Cooking Time 20mins
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Beef Stir Fry with Brown Rice

  • Serves 4
  • Prep Time 10 mins
  • Cooking Time 30mins
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Beef curry with cauliflower rice

  • Serves 4
  • Prep Time 15 mins
  • Cooking Time 280mins
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Greek Style Beef Meatballs

  • Serves 4
  • Prep Time 15 mins
  • Cooking Time 20mins
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Roast Beef Rump with Winter Vegetables

  • Serves 4
  • Prep Time 20 mins
  • Cooking Time 40mins
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Beef Cheeks Bourguignon

  • Serves 4
  • Prep Time 15 mins
  • Cooking Time 240mins
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Classic Beef Eye Fillet Steak

  • Serves 4
  • Prep Time 10 mins
  • Cooking Time 25mins
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Scotch Fillet and Soba Noodles

  • Serves 4
  • Prep Time 10 mins
  • Cooking Time 15mins
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The Greatest Butcher on Your Block

The Greatest Butcher on Your Block is back showcasing the versatility of red meat and how Australian Beef can be enjoyed as part of a healthy balanced meal through a variety of cuts. Plus the "Ultimate Kitchen Cooking Kit" giveaway!

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Mince Recipes

We all know mince makes the greatest family favourites like lasagne, spaghetti bolognese and chilli con carne. There's also more to mince than just the classics. Let us show you how to make mince for any occasion; from burritos for breakfast to healthy mince bowls!